Lenny's Podcast: Product | Growth | Career

Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)

Mar 9, 2023

Laura Schaffer, VP of Growth at Amplitude, shares her journey from leading teams at Twilio to her current role. She discusses how customer insights have powered her career growth, and reveals surprising A/B testing strategies that boosted conversion rates. Laura emphasizes the importance of balancing qualitative and quantitative data in decision-making while tackling the challenges of user onboarding. She also dives into the intricacies of selling to developers, advocating for a deeper understanding of user needs in growth strategies.

01:21:13

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Episode guests

Laura Schaffer

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Episode notes

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Quick takeaways

The importance of considering user psychology during onboarding to increase conversion rates.

The significance of iterative experimentation and learning from failures in the growth process.

Balancing data insights and gut instinct for decision-making in growth strategies.

Deep dives

The Power of Embracing User Psyche in Onboarding

The podcast episode highlights the importance of considering the user's mindset and psychology during the onboarding process. By addressing user concerns and providing comforting information, companies can help users feel more confident and increase conversion rates.

Iterative vs Full Redesign Approach in UX Design Experiments

00:51

How Frosted increased conversion by adding questions to their onboarding process

01:59

Responsibility for Service Downtime Falls on Customers

02:02

Ideas for Experimentation Blog

03:58

Intro

4min

Celebrating New Beginnings in Growth Leadership

2min

Empowering Career Growth Through Customer Insights

14min

Experimentation in User Onboarding

21min

Balancing Data and Instinct in Business Growth Strategies

3min

Navigating Growth Experimentation

10min

Transforming User Engagement through Simplified Onboarding

3min

Navigating Between Growth Strategies

19min

Enhancing Product Development and User Insights with Innovative Tools

2min

10.

Connecting and Supporting Through Career Challenges

2min

Brought to you by Public—Invest in stocks, treasuries, crypto, and more | Eppo—Run reliable, impactful experiments | Writer—Generative AI for the enterprise

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Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio, Bandwidth, and Rapid. In today’s episode, we talk about the role of experimentation and data in growth, and Laura shares stories of big wins from her time leading growth teams. She explains how customer insights helped her uplevel her career and how she (surprisingly) thinks about qualitative versus quantitative data. We wrap up our conversation by discussing where the best ideas come from and what you need to know if you’re selling to developers.

Find the full transcript here: https://www.lennysnewsletter.com/p/career-frameworks-ab-testing-counterintuitive

Where to find Laura Schaffer:

• LinkedIn: https://www.linkedin.com/in/lauraschaffer/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

Referenced:

• Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/

• Bandwidth: https://www.bandwidth.com/

• Twilio: https://ahoy.twilio.com/

• Jeff Lawson on LinkedIn: https://www.linkedin.com/in/jeffiel/