Lenny's Podcast: Product | Growth | Career

Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)

227 snips
Mar 9, 2023
Laura Schaffer, VP of Growth at Amplitude, shares her journey from leading teams at Twilio to her current role. She discusses how customer insights have powered her career growth, and reveals surprising A/B testing strategies that boosted conversion rates. Laura emphasizes the importance of balancing qualitative and quantitative data in decision-making while tackling the challenges of user onboarding. She also dives into the intricacies of selling to developers, advocating for a deeper understanding of user needs in growth strategies.
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ADVICE

Carve Your Own Path

  • Carve your own career path and propose new opportunities.
  • Don't wait for managers to create the perfect path for you.
ANECDOTE

Bandwidth Growth Role

  • Laura Schaffer transitioned from sales to a growth-focused role at Bandwidth by identifying customer pain points.
  • She noticed customers repeatedly asking the same questions and suggested putting answers online.
INSIGHT

Executive Insight Gap

  • Executive teams often lack direct customer interaction, missing valuable insights.
  • Sharing customer insights with leadership can boost your career.
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