Lenny's Podcast: Product | Growth | Career cover image

Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)

Lenny's Podcast: Product | Growth | Career

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Experimentation in User Onboarding

This chapter explores the critical role of experimentation in enhancing user growth, particularly during the signup process. It discusses how minor changes can lead to significant improvements in conversion rates by understanding user psychology and needs. The chapter emphasizes the importance of iterative testing and learning from failures to refine onboarding experiences effectively.

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