Laura Schaffer

Laura Schaffer, VP of Growth at Amplitude, shares her journey from leading teams at Twilio to her current role. She discusses how customer insights have powered her career growth, and reveals surprising A/B testing strategies that boosted conversion rates. Laura emphasizes the importance of balancing qualitative and quantitative data in decision-making while tackling the challenges of user onboarding. She also dives into the intricacies of selling to developers, advocating for a deeper understanding of user needs in growth strategies.

Laura Schaffer, VP of Growth at Amplitude, joins Brian Balfour and Casey Winters to discuss the rise and fall of Cameo. They analyze its violations of marketplace patterns, misattribution of growth, and challenges during the pandemic. They also explore the challenges of layering self-serve into sales-led, personalization in customer experiences, and convergence of public and private company metrics.

Laura Schaffer, VP Product Growth @ Amplitude, discusses launching self-serve paid and free plans, blending sales and self-serve motions, and questioning the need for separate websites. The evolution of digital experiences and integrating marketing in product teams is highlighted, along with challenges of managing cross-functional teams and user support in PLG companies.