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Laura Schaffer (Amplitude) Dissects Cameo's Rise and Fall; Plus New Benchmarks for Companies in 2024
Nov 21, 2023
01:19:13
Snipd AI
Laura Schaffer, VP of Growth at Amplitude, joins Brian Balfour and Casey Winters to discuss the rise and fall of Cameo. They analyze its violations of marketplace patterns, misattribution of growth, and challenges during the pandemic. They also explore the challenges of layering self-serve into sales-led, personalization in customer experiences, and convergence of public and private company metrics.
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Quick takeaways
- Identifying multiple growth drivers is crucial for sustainable growth
- Understanding recurring behavior and investing in long-term growth strategies
Deep dives
The challenges of growth and making the right investments
In this podcast episode, Brian Bell and guest co-host Casey Winters discuss the importance of accurately identifying growth opportunities and making the right investments. They emphasize the need to focus on multiple factors rather than relying on a single driver of growth. They also highlight the need to be cautious when scaling during temporary boosts in demand, as these can lead to unsustainable growth. The rise and fall of the marketplace Cameo is used as an example to illustrate the challenges faced by companies in maintaining sustainable growth.
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