Unsolicited Feedback Laura Schaffer (Amplitude) Dissects Cameo's Rise and Fall; Plus New Benchmarks for Companies in 2024
18 snips
Nov 21, 2023 Laura Schaffer, VP of Growth at Amplitude, joins Brian Balfour and Casey Winters to discuss the rise and fall of Cameo. They analyze its violations of marketplace patterns, misattribution of growth, and challenges during the pandemic. They also explore the challenges of layering self-serve into sales-led, personalization in customer experiences, and convergence of public and private company metrics.
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Introduction
00:00 • 2min
Challenges of Layering Self-Serve into Sales-Led and the Recent Pricing Release
01:45 • 3min
The Rise and Fall of Cameo
04:29 • 21min
Analyzing Cameo's Core Problem and Potential for Survival
25:20 • 2min
Understanding Growth and Investment Challenges
27:34 • 31min
Exploring Personalization and Efficiency in Customer Experiences
58:07 • 3min
Analyzing the Concept of Edge Initiatives and the Importance of Core Focus
01:01:05 • 2min
Convergence of Public and Private Company Metrics
01:02:35 • 17min