21min chapter

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Laura Schaffer (Amplitude) Dissects Cameo's Rise and Fall; Plus New Benchmarks for Companies in 2024

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CHAPTER

The Rise and Fall of Cameo

This chapter discusses the reasons behind the rise and fall of a marketplace called Cameo. It highlights the violation of patterns and rules of low frequency marketplaces, the misattribution of growth, and the challenges in sustaining growth during the pandemic.

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