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Laura Schaffer (Amplitude) Dissects Cameo's Rise and Fall; Plus New Benchmarks for Companies in 2024

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CHAPTER

Analyzing the Concept of Edge Initiatives and the Importance of Core Focus

This chapter explores the drawbacks of edge initiatives within companies, highlighting how they may not contribute to core growth or differentiators. It emphasizes the need to prioritize the core and consider potential ROI and coordination benefits when allocating resources.

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