Laura Schaffer (Amplitude) Dissects Cameo's Rise and Fall; Plus New Benchmarks for Companies in 2024
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Understanding Growth and Investment Challenges
The chapter discusses the challenges faced by a founder in understanding the growth of their business and the pressure to invest in it. They reflect on their experience with a similar situation during the pandemic, where they couldn't fully attribute the reasons for growth. They emphasize the importance of being hesitant to increase investment if the reasons for growth are not fully understood.
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