This is Your Brain on Ads

1

Introduction

00:00 • 2min

2

Support for Hidden Brain Comes From Rocket Mortgage

02:00 • 3min

3

Children's Vulnerability

04:30 • 2min

4

Cocoa Pops - A Nutritious Breakfast

06:13 • 3min

5

I Like the Mascot When I Was a Child, but I'm Not a Child Anymore

08:50 • 2min

6

How to Tell a Story With Mascots

10:28 • 2min

7

School Districts in California Are Embroiled in a Big Trend

12:21 • 2min

8

Support for Hidden Brain Comes From Square Space

13:54 • 3min

9

How Advertisements Influence Our Minds

17:10 • 2min

10

The New York Sun Was the First Paper to Run Entirely on the Harvesting of Human Attention

18:56 • 2min

11

The Power of Attention in Advertising

20:33 • 2min

12

Lucky Strike

22:39 • 2min

13

The New Sopy Show - The New Amos an Andy Show

24:34 • 2min

14

Radio and Television Captured the Attention of the Nation

26:24 • 2min

15

The Remote Control - Is It a Solution to the Problem of Advertising?

28:45 • 2min

16

I Like Sports and I Will Sit Through Ads When I Would Never Do It for Anything Other Than Sports

31:02 • 2min

17

Attention Merchants - You Don't Need to Be a Big Corporation to Be an Attention Merchant

33:18 • 4min

18

The Brain Child of Jonah Paretti

36:51 • 2min

19

Watermelons With Rubber Bands

39:06 • 1min

20

Personalized Marketing Can Really Work

40:29 • 2min

21

The Transformation of Celebrity

42:23 • 2min

22

Influencer Marketing Agency

44:14 • 2min

23

Donald Trump's Apprentice

46:12 • 2min

24

Are There Lessons to Be Drawn About Attention Merchants?

47:43 • 2min

25

Are We Just Helpless Victims in This War for Our Attention?

49:47 • 2min

26

Hidden Brain - The Unsung Hero

51:25 • 1min