2min chapter

Hidden Brain cover image

This is Your Brain on Ads

Hidden Brain

CHAPTER

Lucky Strike

One of the most effective campaigns was to undermine the taboo against women smoking. They went from very little sales to many millions of cartons being sold to women specifically. And so i think it's one of the most successful examples of demand engineering, or the ti lat li ligtup elunky t religt its li ninety years ago,. You might have heard that lucky strike jingle through a new medium that was taking america by storm. Radio didn't just capture people's attention, it brought them together. Families gathered around the fireplace to listen to f t r, my most immediate concern is in carrying out the purposes of the great work progras. and what the new york sun...

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