This is Your Brain on Ads
Hidden Brain
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The Remote Control - Is It a Solution to the Problem of Advertising?
The remote control was invented by zenith as a solution to the problem of advertising. The early versions of the remote control looked like a revolver, a gun that you would shoot out the ad i gust basely turning down the volume or switching channels. So there's this paradox that sometimes devices designed to liberate us and enslaving us in completely different ways because of our weak powers of self control. This lack of self control lies at the very heart of nearly every new invention of the attention merchants....
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