The Power of Attention in Advertising

tim i understand that listrine sales grew from a hundred and fifteen thousand dollars to over eightmll dollars as a result of this advertising campain. The key there is that you could take human attention wou know, which you've harvested to some extent, and then transform it, or spin it into gold by engineering new demands. That's what powered the growth of something called an advertising industry,. before had really been marginal industry.tim i understand that listrin came up with one of the first examples of something tim calls demand engineering....