This is Your Brain on Ads
Hidden Brain
00:00
Children's Vulnerability
For a six or seven year old, commercials with fun mascots like lucky the lepricon and tony the tiger can be really powerful. Mary says it isn't just the taste and smell of sugary cereals that cement memories in minds. Children are not sceptical. They don't listen to commercials with cute rabbits and think a multi billion dollar company is trying to influence me. But at a certain point this changes, and kids start to think of commercials as commercials....
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