Hidden Brain cover image

This is Your Brain on Ads

Hidden Brain

00:00

The Transformation of Celebrity

Many celebrities have come to understand that attention on line translates to money. I was reading webside the other that i was describing the indian cricket star verat cole, who has nearly seventeen million instogram followers,. and the article said that verat cole makes half a million dollars per instogram post where he promotes a product. It does show the commercial value of attention, which is really what my book is all about. And it also speaks of the transformation of celebrity. You know, there was once a point where famous people, you don't say the queen of england are a famous scientist, they sort of tried to stay out of public view. That's not our model...

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app