2min chapter

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Hidden Brain

CHAPTER

The Transformation of Celebrity

Many celebrities have come to understand that attention on line translates to money. I was reading webside the other that i was describing the indian cricket star verat cole, who has nearly seventeen million instogram followers,. and the article said that verat cole makes half a million dollars per instogram post where he promotes a product. It does show the commercial value of attention, which is really what my book is all about. And it also speaks of the transformation of celebrity. You know, there was once a point where famous people, you don't say the queen of england are a famous scientist, they sort of tried to stay out of public view. That's not our model...

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