FINITE: B2B Marketing Podcast for Tech, Software & SaaS #104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
Jun 27, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 4min
How Do You Think You're a Story Teller?
03:41 • 2min
Branding Is a Holistic Experience for Both Customers and Employees
05:40 • 4min
Consistency Is Key to Building a Brand
09:17 • 2min
Be to Be a Brand, Be to Be a Business
11:28 • 2min
The Jargon and Acnums
13:35 • 2min
Is It a Club?
16:02 • 2min
Is It About Numbers?
17:59 • 2min
Millennials Are the Lead Buyers for a B Brand
20:24 • 6min