#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How Do You Think You're a Story Teller?
I think it shapes a lot of my conversations internally, and forces me to look at things really differently. Everything i've ever built has truly been for story telling purposes. It's just the background that i have as all about the medium and the context in which you're telling that story. And so i can't help myself but to ask why are we saying things so in such complicated fashion? These words are long and complex and difficult to understand. If we're trying to get people o read this and they have limited time, like, why wouldn't we say things differently? Or if this video is, you now, going up on yu tuber, our social media channels, and we
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