#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Jargon and Acnums
Every industry, probably even the medior in entertainment world. There's this looming pressure and weight attached to it. It is just jargon and achranums, abbreviations for everything. If you can cut through that cletter, then your marketing will win a little bit more than than your neighbors.
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