#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Consistency Is Key to Building a Brand
Consumers want to buy from brands they know, and have experiences that feel familiar. They want to have a consistent brand voice and aesthetic so there's some peace that's recognizable to them. An antrust absolutely does not mean thes. Thisis some parts of a brand that needs to be consistent, whereas this others that you can be more flexible with an. As long as you've got some central pillars, either in terms of,. i guess it can be the identity or kind of voice, or as almas tha's a consistent theme of thread running through everything.
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