#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Be to Be a Brand, Be to Be a Business
The beatby tack is pretty serious and pretty boring. A lot of brands reflect that, afraid to push boundaryis afraid to have fun. They think our stake holders are, our customers, are serious people. Everything ust juspretty serious. But at the end of the day, we're all people,. And it doesn't mean you have to be any more serious or complicated in your an your speak.
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Transcript
