#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
Millennials Are the Lead Buyers for a B Brand
millennials are the largest betob tekbir group. They're going to be, i think, 60 % of those b to b buyers. And a what we need to look at is, how do you shift that branding to resonate more with a younger audience? What do they care about? Brand's need to feel transparent and trustworthy. Human connection is invaluable. Nothing resonates more than a happy employee.
Play episode from 20:24
Transcript
