The AI in Business Podcast AI for Customer Experience-Focused Marketing - with David Greenberg of Conversica
10 snips
Apr 18, 2023 AI Snips
Chapters
Transcript
Episode notes
Customer Experience over Product
- Sales and marketing teams face challenges turning leads into real opportunities.
- Customer experience is now more important than product quality, changing buyer expectations.
Evolving Lead Qualification
- The handoff between sales and marketing is increasingly crucial, especially with data involved.
- Traditional lead qualification methods, like MQLs based on website visits and email clicks, are becoming outdated.
AI and SDR Turnover
- High SDR turnover is a challenge.
- AI-driven virtual assistants can handle some workflows, improving lead qualification and nurturing.