Today’s guest is Conversica Chief Marketing Officer David Greenberg. Together with Emerj Senior Editor Matthew DeMello, David explores the biggest challenges for sales and marketing teams trying to turn leads into opportunities. Later, they examine where data is making a difference in solving those challenges in helping enterprises grow their outbound in a manageable way that insulates themselves from the friction of high SDR turnover. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!