Chat GPT: A New Way to Engage With the Market

I know I've had a ton of conversations, especially on the fin-serve side about this evolving market for B-spoke models. And what you're talking about in terms of those specific LLMs is those could drive outside of what they see on chat GPT. Those could drive conversational AI, SAS driving free trials examples that you just mentioned. Once they're able to get a large language model that they can fit to the core goals of their business, not a general language model that can be applicable to anyone, that might run into more problems where customers interacting with its sales professionals may not get the specific answers that they're looking for. Right.