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AI for Customer Experience-Focused Marketing - with David Greenberg of Conversica

The AI in Business Podcast

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Conversational AI: The Future of Sales and Marketing

Daniel: It's been really illuminating seeing where AI capabilities are changing the game for sales and marketing. 12% of them over time evolve into wanting to engage with the sales team in this particular sector. That sounds like four yards on the down to those without a ton of marketing experience. But for those of us in marketing, that's like seeing the demand and supply curves go in the same direction. We're starting to see things that humans wouldn't be capable of on their own in terms of number.

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