AI for Customer Experience-Focused Marketing - with David Greenberg of Conversica
The AI in Business Podcast
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The Future of Marketing and Sales With AI
The AI model can understand the intent, deliver what they're asking for. It even do things like try to get phone numbers and append information into the CRM. There's been a myriad of use cases we've seen across our client base. One is in SAS in particular, free trials. We have sales using it for win-back campaigns,. If we have lost customers or customers that didn't buy, they can run it. Very, very interesting stuff.
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