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Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.

They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?

In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.

Topics covered:

Why scarcity and urgency are powerful persuasion techniques
Why makes people motivated to take action on promotions with a deadline
The best way to determine if there’s a market for your product or service
How to make a compelling first offer to your target audience
When you should start preparing your customers for a product launch
How to hold people’s attention with email marketing
The day promotions are proven to have the highest number of sales
How many emails you should really be sending to your list
Why it doesn’t matter when people unsubscribe from your email list

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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