Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

00:00

Email Marketing - Andres and the Open Loop

Andres: One of the things I learned from Andres a long time ago is the concept of an open loop. The name open loop comes from NLP, neuro linguistic programming and basically it means a cliffhanger. So in that same way, leading up to this event, you want to present questions that hopefully are conflicts or issues that your audience has been dealing with themselves. This takes a little bit more advanced planning, but if it's a really big special guest and you want to have as much attendance as possible, maybe you do a quick interview like you and I are doing right now where you've got the audio and the video. Your goal for this is not to deliver the

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app