Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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You Can't Polish a Turd. Exactly. And I'm Trying to Convince You That You Can Use the Refute Test

I'd like to go through a step by step with you that explains how we can use scarcity and urgency in an ethical manner without being shady marketers. As long as people buy from you a good product, first of all, like a product that makes their life easier is good. If they bought it because of the deadline as well, that really helped them to move from, I'm not buying to buying,. And if they don't regret this decision after the fact that you're happy with this decision, then it's all good.

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