Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Email Marketing Podcast - Andres Saperone

Andres Saperone: I cannot help but notice things and I cannot watch TV shows before noticing it. In Hoja, which is a company I work for, we set up this exact storytelling for emails. We had a series of five emails being sent every day after someone sign up to our upcoming podcast that we launched called the email strike back. The open rates for those emails, the first one was more than 75% and the lowest open rate was maybe 55%, 60%. That was higher than anything we ever had ever. And it just because it was based on the story. So if you want to hold people's attention for more than 10 seconds, use storytelling as a way to

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