Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Are You Using Technology to Automate Something?

A lot of people get confused about whether or not a countdown is automated. Just because it's automated doesn't mean that it's not real, he says. The SaaS world has been using automated deadlines very effectively for quite a long time and they don't have to be fake. If what you're saying on a live webinar isn't true, then it's unethical in my opinion.

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