I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
***
Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.
They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?
In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.
Topics covered:
- Why scarcity and urgency are powerful persuasion techniques
- Why makes people motivated to take action on promotions with a deadline
- The best way to determine if there’s a market for your product or service
- How to make a compelling first offer to your target audience
- When you should start preparing your customers for a product launch
- How to hold people’s attention with email marketing
- The day promotions are proven to have the highest number of sales
- How many emails you should really be sending to your list
- Why it doesn’t matter when people unsubscribe from your email list
Resources mentioned:
***
→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
🤘
