Elevate with Robert Glazer Elevate Classics: BJ Fogg on Building Life-Changing Habits
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Aug 19, 2025 
BJ Fogg is a renowned behavior scientist and the mind behind the Behavior Design Lab at Stanford University. He dives into how his upbringing shaped his fascination with habit formation. Fogg introduces the Fog Behavior Model, emphasizing motivation, ability, and prompts as key elements in building lasting habits. He addresses the transient nature of New Year’s resolutions and provides practical strategies for overcoming addictions. The discussion highlights the significance of foundational habits, like the 'Maui habit,' for personal growth and overall well-being.
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Early Goal Culture Shaped His Interest
- BJ Fogg grew up in a Mormon household where goal-setting and discipline were emphasized.
- He once told his dad at 15 his only goal that year was to have no goals because he felt exhausted.
Aristotle In France Sparked His Research
- While living in France, Fogg read Aristotle in French and linked persuasion to technology.
- That insight shaped his PhD work on how computers influence attitudes and behaviors.
Three Elements That Trigger Behavior
- All human behavior requires motivation, ability, and a prompt to occur.
- Remove any one of those and the behavior will not happen.
