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Elevate Classics: BJ Fogg on Building Life-Changing Habits

Elevate with Robert Glazer

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Understanding the Fog Behavior Model

This chapter explores the Fog Behavior Model, emphasizing the crucial interplay of motivation, ability, and prompts in forming habits. Through anecdotes and concepts like the 'motivation wave' and effective physical reminders, it highlights how these elements must align to influence behavior change.

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