Masters of Scale
Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
Feb 13, 2024
Dara Treseder, Chief Marketing Officer at Autodesk and former marketing leader at Peloton and Apple, dives into the competitive landscape of Super Bowl advertising. She discusses how brands can maximize their $7 million ad slots by focusing on being memorable, ownable, and relevant. Dara highlights the impact of celebrity endorsements, humor, and cultural references in captivating audiences. She also critiques various ads, emphasizing the shift toward cautious yet creative strategies that maintain brand unity amidst political sensitivities.
28:44
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Quick takeaways
- Being memorable, ownable, and relevant are the three key factors for creating a winning Super Bowl ad.
- Clear-eyed risks, gathering data, assessing uncertainty, and making decisions with conviction are crucial for effective advertising.
Deep dives
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