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Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)

Masters of Scale

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Memorable Celebrity Branding in Super Bowl Ads

This chapter explores memorable Super Bowl commercials that cleverly feature celebrities such as J.Lo, Ben Affleck, and Arnold Schwarzenegger. It emphasizes the impact of effective branding and humor, along with the role of cultural references and social media in enhancing audience engagement.

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