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2min chapter
Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
Masters of Scale
Winning Strategies for Event Marketing ROI
This chapter explores effective marketing strategies for high-profile events, emphasizing the importance of measuring ROI. It highlights the need for a holistic approach that includes pre-event planning, engagement during the event, and post-event follow-ups to ensure lasting brand impact.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode