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Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)

Masters of Scale

CHAPTER

Navigating Super Bowl Advertising Strategies

This chapter analyzes the strategic choices in Super Bowl advertising, focusing on the balance between humor and resonance in ads. It critiques various advertisements, including a Snapchat ad, and highlights the trend of brands opting for safe comedic elements to engage audiences amidst political sensitivities.

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