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Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)

Masters of Scale

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Navigating Super Bowl Advertising Strategies

This chapter analyzes the strategic choices in Super Bowl advertising, focusing on the balance between humor and resonance in ads. It critiques various advertisements, including a Snapchat ad, and highlights the trend of brands opting for safe comedic elements to engage audiences amidst political sensitivities.

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