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4min chapter
Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
Masters of Scale
Super Bowl Ads: Strategies and Metrics
This chapter delves into the competitive advertising landscape of the Super Bowl, analyzing strategies and financial commitments from various companies. It emphasizes the importance of memorability, ownability, and relevance in evaluating ad performance, with Dunkin' Donuts highlighted as a successful case study.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode