Dara Treseder

Dara Treseder, Chief Marketing Officer of Autodesk and former marketing leader at Peloton and Apple, shares her insights on Super Bowl LIX ads. She critiques the mixed success of star-studded campaigns and discusses why many brands took a safe approach. Treseder highlights the importance of creativity and relevance, as well as Nike's commitment to gender equity. She also reflects on the representation of diversity in ads and the need for brands to authentically connect with audiences, offering valuable lessons for future marketing strategies.

Dara Treseder, Chief Marketing Officer at Autodesk, and Matt Mahan, Mayor of San Jose, delve into the transformative impact of technology on urban spaces. They discuss how AI is revolutionizing traffic management and safety. The conversation highlights the role of digital twins in enhancing climate resilience and disaster preparedness. They also touch on the integration of data centers within urban landscapes and the ethical implications of data use. With fascinating insights, they envision smarter, more sustainable cities of the future.

Dara Treseder, Chief Marketing Officer at Autodesk and former marketing leader at Peloton and Apple, dives into the competitive landscape of Super Bowl advertising. She discusses how brands can maximize their $7 million ad slots by focusing on being memorable, ownable, and relevant. Dara highlights the impact of celebrity endorsements, humor, and cultural references in captivating audiences. She also critiques various ads, emphasizing the shift toward cautious yet creative strategies that maintain brand unity amidst political sensitivities.