Dara Treseder, Chief Marketing Officer of Autodesk and former marketing leader at Peloton and Apple, shares her insights on Super Bowl LIX ads. She critiques the mixed success of star-studded campaigns and discusses why many brands took a safe approach. Treseder highlights the importance of creativity and relevance, as well as Nike's commitment to gender equity. She also reflects on the representation of diversity in ads and the need for brands to authentically connect with audiences, offering valuable lessons for future marketing strategies.

Dara Treseder, Chief Marketing Officer at Autodesk, and Matt Mahan, Mayor of San Jose, delve into the transformative impact of technology on urban spaces. They discuss how AI is revolutionizing traffic management and safety. The conversation highlights the role of digital twins in enhancing climate resilience and disaster preparedness. They also touch on the integration of data centers within urban landscapes and the ethical implications of data use. With fascinating insights, they envision smarter, more sustainable cities of the future.

Dara Treseder, Chief Marketing Officer at Autodesk and a trailblazer in technology leadership, shares her insights straight from Autodesk University 2024. She discusses the rebranding initiative that showcases the future of design and production. Key topics include their partnership with the L.A. 28 Olympic Games, the significant role of storytelling in design, and how AI is reshaping industries. Dara also addresses common fears about AI, emphasizing its potential to transform workflows and construction processes in sustainable and innovative ways.