Dara Treseder, Chief Marketing Officer at Autodesk and a trailblazer in technology leadership, shares her insights straight from Autodesk University 2024. She discusses the rebranding initiative that showcases the future of design and production. Key topics include their partnership with the L.A. 28 Olympic Games, the significant role of storytelling in design, and how AI is reshaping industries. Dara also addresses common fears about AI, emphasizing its potential to transform workflows and construction processes in sustainable and innovative ways.