Dara Treseder, Chief Marketing Officer of Autodesk and former marketing leader at Peloton and Apple, shares her insights on Super Bowl LIX ads. She critiques the mixed success of star-studded campaigns and discusses why many brands took a safe approach. Treseder highlights the importance of creativity and relevance, as well as Nike's commitment to gender equity. She also reflects on the representation of diversity in ads and the need for brands to authentically connect with audiences, offering valuable lessons for future marketing strategies.

Dara Treseder, Chief Marketing Officer at Autodesk and a trailblazer in technology leadership, shares her insights straight from Autodesk University 2024. She discusses the rebranding initiative that showcases the future of design and production. Key topics include their partnership with the L.A. 28 Olympic Games, the significant role of storytelling in design, and how AI is reshaping industries. Dara also addresses common fears about AI, emphasizing its potential to transform workflows and construction processes in sustainable and innovative ways.