Masters of Scale
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
Feb 11, 2025
Dara Treseder, Chief Marketing Officer of Autodesk and former marketing leader at Peloton and Apple, shares her insights on Super Bowl LIX ads. She critiques the mixed success of star-studded campaigns and discusses why many brands took a safe approach. Treseder highlights the importance of creativity and relevance, as well as Nike's commitment to gender equity. She also reflects on the representation of diversity in ads and the need for brands to authentically connect with audiences, offering valuable lessons for future marketing strategies.
28:44
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Quick takeaways
- This year's Super Bowl ads revealed a trend of brands playing it safe, often relying on nostalgia at the expense of memorability.
- The distinction between purpose-led and cause-led branding was emphasized, showcasing the importance of authenticity in messaging for effective audience engagement.
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