Masters of Scale From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
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Feb 11, 2025 
Dara Treseder, Chief Marketing Officer of Autodesk and former marketing leader at Peloton and Apple, shares her insights on Super Bowl LIX ads. She critiques the mixed success of star-studded campaigns and discusses why many brands took a safe approach. Treseder highlights the importance of creativity and relevance, as well as Nike's commitment to gender equity. She also reflects on the representation of diversity in ads and the need for brands to authentically connect with audiences, offering valuable lessons for future marketing strategies.
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Super Bowl Ad Strategy
- Define clear objectives for Super Bowl ad campaigns.
- Evaluate if the ad spend aligns with achieving these objectives.
Game Competitiveness and Ad Views
- Non-competitive games can negatively impact Super Bowl ad viewership.
- Distracted viewers might disengage and leave, reducing ad effectiveness.
Ad Placement Strategy
- Calculate risks when placing ads, considering game dynamics and audience engagement.
- Early or mid-game placements are safer unless a late-game placement has a strategic advantage.