7min chapter

Masters of Scale cover image

From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder

Masters of Scale

CHAPTER

Reflecting Diversity in Advertising

This chapter contrasts the representations of Black culture in Super Bowl ads with Kendrick Lamar's impactful halftime performance during Black History Month. It emphasizes the need for brands to authentically represent diversity, advocating for purpose-driven advertising that resonates with audiences and aligns with brand identity.

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