11min chapter

Masters of Scale cover image

From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder

Masters of Scale

CHAPTER

The Impact of Super Bowl Advertising

This chapter analyzes the dynamics of Super Bowl advertising and its influence on brand strategies following the recent event. It emphasizes the importance of creativity, relevance, and narrative in successful campaigns while critiquing the tendency of brands to rely on nostalgia and celebrity endorsements.

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