Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
Masters of Scale
Navigating Super Bowl Advertising: A Strategy of Caution and Creativity
This chapter explores how brands approached their Super Bowl advertisements with a focus on caution and unity, showcasing a trend away from controversial themes. It highlights the innovative advertising strategies employed, including the use of celebrities and unique concepts, while stressing the significance of a data-driven assessment of risks and returns.
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