The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 451: Gorgias.io CEO Romain Lapeyre and Growth Ops Manager, Axelle Heems, Share How Leveraging Partnerships Can 2x Your Growth
May 6, 2021
Joining the conversation are Romain Lapeyre, co-founder and CEO of Gorgias.io, a leading customer service platform for e-commerce, and Axelle Heems, Growth Ops Manager focused on partnership initiatives. They discuss how partnerships can significantly fuel company growth, sharing successful strategies like treating partners as VIPs. They highlight the value of collaboration in the SaaS sector, using real-world examples from companies like HubSpot. Expect insights on nurturing relationships and optimizing partnerships for impressive revenue gains!
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Partnerships and Growth
- Partnerships can significantly boost SaaS growth, potentially doubling it.
- HubSpot and BigCommerce attributed half of their customer base to partners in their S1 filings.
Salesforce Partner Ecosystem
- Salesforce, a leading SaaS company, has a vast partner ecosystem of 200,000 partners.
- Their partners generate five times more revenue than Salesforce itself, highlighting the power of partnerships.
Defining and Identifying Partners
- Clearly define partnerships as sharing common goals, lead sharing, and collaboration.
- Recognize two types of partners: businesses (agencies, SaaS apps) and individuals (evangelists, affiliates, CSMs).