The CMO Podcast

Heidi Cooley (Crocs) | Come As You Are

Oct 20, 2021
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Episode notes
1
Introduction
00:00 • 2min
2
The Chief Marketing Officers of All Your Favorite Brands
02:03 • 2min
3
Celebrating Crock Day
03:41 • 2min
4
Crocktover - What's the Most Outrageous Campaign in October?
06:08 • 2min
5
Running Crocks - Do You Make Crock Snow Boots?
07:45 • 2min
6
What's the Story of Croxs?
09:40 • 5min
7
What's the Story Behind Crox?
14:29 • 2min
8
What Have You Learned in the Last Five Years?
16:34 • 4min
9
What Kinds of Ideas Inspire Creativity?
20:32 • 2min
10
What's a Month in the Life of Hide Like?
22:19 • 3min
11
Croxwo's Career of Suicide
24:53 • 3min
12
Do You Have a Fantastic Fort?
28:22 • 3min
13
The Biggest Challenge for Brands
31:23 • 2min
14
What Are You Doing That Are Working?
33:43 • 2min
15
Social Listening
35:20 • 2min
16
Using Social Insights to Drive Relevants
37:04 • 3min
17
How Do You Build a Diverse Array of Partners?
40:34 • 3min
18
How Do You See the Marketing Function Change?
43:30 • 3min
19
The Most Important Thing About Your Brand, the Culture, the Organization That Must Never Change
46:22 • 2min
20
What's Your Favorite Gibbet?
48:20 • 2min
21
How Many Pairs of Crocks Are in Your Home?
49:52 • 2min
22
The Fittams of the World
52:00 • 3min
23
The Most Loving Artifact From Your Life?
54:59 • 2min
24
How to Build a Fancentric Culture
56:54 • 2min