
Heidi Cooley (Crocs) | Come As You Are
The CMO Podcast
00:00
Celebrating Crock Day
This episode is dropping or out very close to october 20 third, which actually is crock day. And all october has been this enormous brand activation for you. And actually one of the best i've seen. So i want to start with, how did this idea happen? What was the catalyst? How did you bring everyone around to it and execute as brilliantly as you're doing? And how going? Oh, well, ok, te the way crotover happened is a fantastic story, actually. It really is a moment that we look to celebrate them the entire month all over the world.
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