Heidi Cooley (Crocs) | Come As You Are
The CMO Podcast
00:00
What's the Story Behind Crox?
Crock's new values were created with the help of an external agency. The company also interviewed its employees and consumers to get their take on the brand. Crock says they are delightfully democratic, unapologetically optimistic and confidently comfortable as a brand. It is those values that guide how we create experiences for vands all over the world today.
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Transcript
