Heidi Cooley (Crocs) | Come As You Are
The CMO Podcast
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How Do You Build a Diverse Array of Partners?
Crock is one of the best brands at building a diverse array of partners right? You've talked about post malone already, but dipblo, prionca chopra, benefit cosmetics, justin beaver. Balanciaga, k f c. And by the way, i own one of the rare pairs of fried chicken crock from kf c. It's one of my most treasured corporate gifts. Their c m o gave it to me. So i don't wear them. I just kind of put them on a shelf because they're so cool. What is it about your culture, what is it about the strategy behind it, that led you to this
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