Heidi Cooley (Crocs) | Come As You Are
The CMO Podcast
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Using Social Insights to Drive Relevants
The relationship between merchandising and marketing is incredibly tight. We set out early on to make our iconic fog relevant again with fans, meaning we had to show fans how to wear crox. Socialistning informs new designs, such as the reason why we brought a translucent clog to the market was because fans were asking for it on social media. So i thinkit i on both sides.
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