Heidi Cooley (Crocs) | Come As You Are
The CMO Podcast
00:00
What's the Story of Croxs?
The first pair was a lot like the pair that they know and love to day. M i want to shift into maybe a little bit more of a discussion about your market strategy. And it's just a brilliant one, i think, that is underlying this high growth brand. The trends were not good several years ago, and now they're fabulous. So can you take us back hide to, i don't know if it was in your office, in a cafe on a patio somewhere, where the strategy sort of was born?
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