How I Built This with Guy Raz
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Feb 12, 2024
Gabi Lewis and Greg Sewitz, co-founders of innovative food brands Magic Spoon and Exo, dive into their unusual entrepreneurial journey. They initially tackled the challenge of promoting cricket protein bars but found greater success in developing a low-sugar breakfast cereal that captures nostalgic flavors. The duo shares their strategies on branding, consumer acceptance, and the complexities of launching health-conscious products. With anecdotes from their evolution, they highlight the vital lessons in timing and collaboration that shaped their thriving cereal brand.
01:11:45
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Gabby and Greg initially started a business selling protein bars made from cricket flour, but after facing challenges, they pivoted to creating Magic Spoon, a high-protein, grain-free, sugar-free, low-carb breakfast cereal.
- Magic Spoon focused on updating the cereal category for health-conscious adults by creating flavors like cocoa, fruity, cinnamon, and frosted, using ingredients like alulose and monk fruit as sweeteners, catering to people following ketogenic or paleo diets.
Deep dives
The Journey from Cricket Bars to Magic Spoon
Gabby and Greg initially started a business selling protein bars made from cricket flour. However, after facing challenges, they pivoted to creating Magic Spoon, a high-protein, grain-free, sugar-free, low-carb breakfast cereal. The new venture received investment from various paleo influencers, which helped generate hype and funding.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
