How I Built This with Guy Raz Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
50 snips
Feb 12, 2024 
Gabi Lewis and Greg Sewitz, co-founders of innovative food brands Magic Spoon and Exo, dive into their unusual entrepreneurial journey. They initially tackled the challenge of promoting cricket protein bars but found greater success in developing a low-sugar breakfast cereal that captures nostalgic flavors. The duo shares their strategies on branding, consumer acceptance, and the complexities of launching health-conscious products. With anecdotes from their evolution, they highlight the vital lessons in timing and collaboration that shaped their thriving cereal brand.
AI Snips
Chapters
Transcript
Episode notes
Organic Food Trend
- Many food entrepreneurs create organic copies of existing products.
- This approach leverages the perceived health benefits of organic foods.
Early Cricket Sourcing
- Gabby and Greg initially struggled to find food-grade crickets.
- They ordered live crickets, roasted them, and ground them into powder themselves.
Kickstarter for Validation
- Use Kickstarter to gain attention and validate your product idea.
- Leverage the platform's reach for press coverage and pre-orders.